Avocados from Peru are earning a significant press into the U.S. industry appropriate now by exporting during its June to early October window an anticipated history 300 million kilos and partnering with leading shops to market the offer-in of Avocados from Peru with its campaign slogan Consume Healthier, Stay and Push Environmentally friendly.
“2022 is going to be a file year for Peru as we plan to export to the U.S. 300 million lbs. of avocados. This is a to start with for Peru as we commonly export 180 million lbs. which translates to an approximate 45 % boost over final 12 months,” explained Xavier Equihua, President and CEO of the Peruvian Avocado Fee (PAC).
The over-all U.S. avocado class will be at about the identical amount as 2021 so Peru is aiding to hold the U.S. avocado classification at 2.8 billion lbs .. Equihua states Peru can and should really raise its avocado existence in the U.S. market place outside of 300 million lbs . up coming year, particularly if it wants the classification to achieve 3 billion kilos in 2023.
This transfer also comes at a time when shipments of Peruvian avocados all over the world glance to be shifting. “The range one particular market place for Peruvian avocados is Europe. Peru will ship 1 billion lbs. of avocados worldwide of which 300 million lbs. will appear to the U.S. and close to 500 million lbs. to Europe and the relaxation to other marketplaces,” claimed Equihua. Even so Peruvian shipments to Europe are lowering owing to elements these kinds of as a significantly far more sophisticated inflation price than the U.S., the Russia-Ukraine war and other variables. “This of study course opens the door for us to maximize our footprint in the U.S. sector.”
To enable shops with the offer-in of Peruvian avocados, Equihua states it has launched a additional sturdy advertising and marketing campaign that contains among the other people, growing its media partnership with NBC, Telemundo and FOX to contain extra than 50 media markets, which includes the leading 10 U.S. media markets. Aspect of this also includes sponsoring systems such as this week’s MLB All-Star Match, Gordon Ramsey’s Masterchef, America’s Obtained Talent, the Latin Billboard Songs Awards in September and more.
Avocados from Peru is also getting a one of a kind stance to boost the fruit’s health added benefits as nicely as its sustainability. “The U.S. customer is more and more ingesting wholesome and one way to do so is by incorporating foods like avocados into their meal plans,” claims Equihua. Avocados from Peru will also teach buyers about Peru’s agricultural initiatives to maximize its h2o footprint and performance.
To further more spotlight both of those wellbeing and sustainability, Avocados from Peru is also tapping into sustainable transportation setting up with the AVO Tesla 3 Summer time Giveaway in partnership with Meijer and Lidl supermarkets. The AVO Teslas are wrapped in avocado pores and skin and function the logos of Avocados from Peru and the retailer lover. Avocados from Peru has also released the AVO Bike 2022 Instagram contest in partnership with community transportation authorities in Washington, D.C. and Philadelphia. The AVO Bikes are wrapped in the hues of Avocados from Peru and becoming promoted in the bicycle sharing stations in equally metropolitan areas and in social media. “These giveaways healthy in correctly with the promoting campaign’s concept of wellness and sustainability as consuming AFP delivers benefits to the physique and the environment – just as electric powered automobiles and bikes reduce down on air pollution and carbon emissions,” stated Equihua.
Countrywide Avocado Day upcoming week
In addition, PAC will rejoice Nationwide Avocado Day on July 27 by providing back again to regional Philadelphia communities. For the 2nd yr, PAC has teamed up with Giant to donate 50,000 avocados to Philabundance, Philadelphia’s most significant foodstuff lender. The donation will be specified to the corporation during the 2nd Annual Best GUAC Championship the place AFP & Huge will award the ideal beginner guacamole recipes that includes Peruvian avocados. The new Avocados from Peru food stuff truck, in partnership with the very well-recognised culinary duo The Peruvian Brothers, will also be at the function serving avocado-centered dishes as the competition takes place. All proceeds will go in the direction of supporting Philabundance and Feeding The usa.
And again in retail merchants, PAC will distribute e-vouchers to geolocated shops to reward shoppers buying Peruvian avocados. Considering the fact that the COVID-19 pandemic, Avocados from Peru has continued to give back to its prospects. “Considering the long lasting economic outcomes of the earlier two many years, and the present-day degree of inflation, the coupons and our other promotional attempts will keep on to present substantially-wanted help to consumers throughout The usa,” claimed Equihua.
For much more information and facts:
Peruvian Avocado Commission
Tel: +1 (202) 607-0560