Consumer Survey: Vitamin K2 Use, Awareness Continues to Grow

Marcq-en-Baroeul, France and East Brunswick, NJ—Much more than two-thirds of respondents in a the latest study claimed they have taken natural vitamins, minerals, herbs or other dietary health supplements to enable regulate their wellness. Amongst the top dietary supplements buyers arrive at for? Vitamin K2. That is according to a conclusions from Sector Transparency Heart.

The “ITC Insights – 2022 Dietary supplement Shopper Survey” was done by Dynata from March 1-26, 2022. It was prepared and analyzed by the Industry Transparency Middle. Analysts looked at details from 3,500 nutritional complement shoppers 18 to 65+ a long time of age. The breakdown of complement customers: 1,000 U.S., 1,000 China, 500 United kingdom, 500 Germany, 500 Italy. Members identifying as female represented 52% of respondents, and all those determining as male represented 48%. Among the the vital conclusions, as outlined in a press release:

• 63% noted, “I am proactive about my overall health and get actions to decrease well being risks”
• 76% explained, “I use/have made use of natural vitamins, minerals, herbs or other nutritional supplements to support manage my well being.”

Vitamin K2 Emerges as a Top Ingredient

• 62% documented using vitamin K2 dietary supplements, position in the major 10 substances made use of.
• The 18–54 age group showed an raise in utilization of Vitamin K2 as opposed to these 55+.
• Vitamin K2 saw a sharp increase in use from 2020-2022. And although no single supplement enhanced utilization throughout all countries, the gurus report that K2 was one particular of the closest to reaching common growth.
• “Perceived effectiveness” of K2 was larger in total health supplement users than “regular consumers.” The analysts reported this indicates future development is probable, as men and women who never currently use K2 on a regular basis have a higher perception of it.
• Bone Wellbeing and Coronary heart Health ranked as the leading causes for using Vitamin K2, particularly for normal consumers. The scientists famous that irregular buyers cited a variety of factors, together with “bioavailability of other nutritional supplements.”
• Mind Well being and Mental Acuity also rated relatively substantial and have a very low gap amongst irregular and normal end users. The scientists consider this partly confirms “the previously hypothesis of potential options in this spot.”

Branded Components Attractiveness to Customers

The researchers also asked people about branded ingredients.

• For health supplement buyers of branded ingredients, “Quality,” “Safety,” “Trust,” “Efficacy,” and “Clinical Validation” rated as the leading 5 motives for use.
• 37% of standard buyers said they generally seem for branded ingredients and are ready to pay back a top quality. 22% mentioned they appear for branded ingredients but are not eager to pay a premium.
• Approximately 60% of Vitamin K2 users are searching for branded elements. The analysts reported this implies products and solutions employing premium elements represent a competitive edge.

“This survey confirms what we see commercially in many approaches.  Customers have a high have confidence in and interest in Vitamin K2, specially those hunting for distinct well being added benefits,” reported Xavier Berger, World Sector Manager, Gnosis by Lesaffre, which delivers branded vitamin K2 elements. “It is also great to see that ‘quality,’ ‘efficacy’ (i.e., proof that it operates), and ‘safety’ are regarded in the branded ingredients. MenaQ7 is a standout Vitamin K2 in this regard, as it is the only K2 as MK-7 with clinical validation confirming bone and cardiovascular positive aspects.”

Berger additional, “Very fascinating is that 67% of consumers said they glimpse for a certain Vitamin K2 brand name even though acquiring their health supplements, and our two brand names – MenaQ7 K2 as MK-7 and vitaMK7 – are in the top 3 brand names most sought out.”

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